Monthly Archives: May 2012

An Ink Primer

Printing is all about the process of putting ink on paper. In planning a job, it’s easy to spend a lot of time thinking about the paper without putting much thought into the ink. But understanding the ins and outs … Continue reading

Posted in Printing |

Keep the Conversation Going! A Discussion on Drip Marketing

  You have a great product. You have a great marketing message. So what does it take to convert a prospect into a customer? Sometimes it’s simply a matter of time and exposure. This is the philosophy behind drip marketing. Send … Continue reading

Posted in Marketing | Strategy | Digital | Integrated |

How Panasonic Increased Engagement in Sales Calls with Print

An interview with Steve Cummins, Director of Marketing for Panasonic Electric Works Q: Tell me a little bit about Panasonic Electric Works and what type of clients you generally call on? A: We sell electronic components – the widgets in the … Continue reading

Posted in Success Stories |

Digital Printing’s “Double Feature”

Do you think of digital printing as an output technology or a marketing model? This is an important question, especially in today’s challenging business environment—because it’s both. If you don’t think of digital printing this way, maybe you need to … Continue reading

Posted in Variable Data | One to One Printing |